FB "Build Your Car" - Social Media and Data

Originally available only on the brand's product websites, the "Build Your Car" feature is now available on social media, debuting on the Facebook platform. Fiat is the first automaker in the world to offer a "Build Your Own" experience on a social network. This initiative also marks the first time Facebook has opened its code to collaborate with engineers from the Isobar System. The project was spearheaded by Isobar Brazil. "This is unprecedented innovation," confirms Cláudio De Souza, President of the Fiat account in Latin America.